Tuesday, February 28, 2012
LCY Styles and Graphics: Pyar and Co. pillows
I am so happy to share with you a project I've been working on the past couple months. Pyar and Co. (pronounced pee-ar, the Indian word for love) is a new company founded by Paula Queen here in Chicago. Paula, who along with launching this company is simultaneously raising a soon-to-be one-year-old boy, asked Danielle to photograph and me to style her new custom line of pillows, all of which are designed by Paula and hand-crafted in India. The silks, beads, and sequins are all individually dyed, stitched, and delicately sewn together by skilled artisans. It was a privilege and a challenge getting to style such beautiful objects.
Because we were just trying to showcase the pillows, I had to gather other props that would work with the aesthetic of the brand. I went with very neutral, natural elements. A Moroccan wooden side table, baskets, a sisal rug, and other white and black neutrals were brought in to showcase Pyar and Co.'s colorful and whimsical products.
After the photo shoot, I then had the opportunity of tackling the graphic design portion of the Pyar's branding. I designed the new website, that just went live yesterday! It's a rare opportunity a graphic designer gets to work with the images they helped create. It's been really special helping the look and brand take shape from the beginning and it will be a lot of fun watching it evolve in its first year. So go on and check out the new site!
Paula, congratulations, again. I've been having so much fun working with you, and you should be so very proud of the beautiful and quality new collections you've created for people's homes!